Many small business owners have started out using the email address that comes free with their internet service. You know the type – , , or . While these Internet Service Provider (ISP) email addresses might seem convenient and cost-effective initially, they create significant problems for your business.
What exactly is ISP email?
ISP email is the email service bundled with your internet connection from providers like Comcast, AT&T, or NetINS. While “free” sounds appealing to budget-conscious business owners, this convenience comes with substantial hidden costs.
The Portability Problem: Locked Into Your Provider
Perhaps the most significant drawback is what happens when you want to change internet providers. When you switch ISPs:
• You lose your email address completely
• All business contacts must be notified of your new address
• Business cards, signage, and marketing materials become obsolete
• Customers may not find you when emailing your old address because the emails can not be forwarded once the service is changed
Want to shop around for better internet speeds or pricing? You’ll pay for it with the hassle of changing your business email identity. This creates an uncomfortable dependency on your ISP relationship, effectively handcuffing you to your current provider regardless of price increases or service issues.
Security Vulnerabilities Put Your Business at Risk
ISP email typically lacks robust security features that businesses need. In today’s digital landscape, where cybersecurity threats constantly evolve, these limitations put your sensitive business communications at unnecessary risk. There are limited encryption options, fewer anti-phishing protections, and security protocols are basic, and most don’t meet modern business standards.
Functionality Limitations Hamper Productivity
As your business grows, you’ll quickly bump against the limitations of ISP email:
• Storage restrictions mean constantly deleting emails or paying for upgrades
• No shared calendars for coordinating team schedules
• Limited collaborative tools for working together on projects
• Poor mobile synchronization makes on-the-go access frustrating
• No ability to create department emails like sales@ or support@
These missing features might seem minor initially, but become increasingly problematic as your business expands.
Professional Branding Takes a Hit
Having an email address with your website domain helps with branding. It reinforces your brand identity and can help your business appear more legitimate. In contrast, an email address that matches your domain name () instantly boosts your professional image and reinforces your brand with every message.
Investing in professional email hosting that uses your business domain offers all the benefits ISP email lacks: security, portability, features, and professional branding. When you’re ready to upgrade from ISP email to a professional solution that grows with your business, we’re here to help. Contact Planet CR today to learn how easy the transition can be.